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kishan's Voice: Steve Jobs the Brand Immortal

Tuesday, January 31, 2012

Steve Jobs the Brand Immortal

Its an esteem to express my love towards legendary Steve Jobs and his visionary brainchild, Apple Inc. I would not dig deep into his genius as there will be millions of pages penned about Jobs virtuoso, online. One thing that caught my eye is the Apple's quarterly results which were released recently and amazed everyone.  
Apple came out with its quarterly results for December 2011. The company reported a net income of 13.064 bill US$, more than double when compared to previous years 06 bill US$ with the help of robust sales of Mac 5.2 mill units (up 26% year on year basis), iPad 15.43 mill units (up 111% Year on year), iPod  15.4 mill units (up 133% compared to the last quarter). Apple managed to sell 37.04 million iPhone, up 128% compared with the sales of same quarter last year. to ones surprise revenue generated by iPhone's (single product of Apple inc) is on par with total revenue of Microsoft this quarter. A big reason to cheer for apple investors as the Earnings per share increased to more than double i.e. $ 14.03 from $ 6.53 as on 2010, with shares of Apple Inc trading at 453.01 with a market capitalization of  422.37 bill US$ as on 31 st Jan 2011. The 35 year old Apple reported revenues of 108 bill US$ for the year end 2011. Which is on top of the charts when compared to organisations like Nokia, IBM and many other giants who have 100+ years of existence. 

Ever since his come back to Apple in 1996, Steve Jobs made utter wonders, from products to innovations to culture to profits every thing went Jobs way. Even in times of Europe crisis and a global economic down turn, Steve jobs imagic still churning billions for Apple Inc. Apple inc sits on a cash reserve of US$ 10.31 bill i.e. 5,15,50,00,00,000 Cr of Indian currency, Oh my god a number very hard to spell, equal to what a developing economy's worth. Only a person like Steve's charisma can make this possible. 

So whats next for Samsung Apple.
The cash laden apple now has diverse options to leverage its mighty cash reserves, first would be on new product research & development and when it comes to market share Apple should concentrate on bringing low cost products in markets like India, Brazil being stuffed with mammoth middle class population where the disposable income is low to afford igadget's (where as Samsung, Nokia and other smart phone players capitalizing on low cost devices). 
"I would love to have an iPhone, but can't afford Rs 37000 buck's on a phone" 

Apple outsource its manufacturing to a Chinese firm Foxcon, very recently fingers were raised about the working conditions and exploiting workers freedom in many ways. Apple should take a stand on this to make things better at Foxcon. Even giving back to the society is no bad idea as Apple seems to be very inactive in CSR activities till date.
"You have to trust in something-your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."
                                                                                              Steven Paul Jobs. 
                                                                                              (Feb 24, 1955- Oct 5, 2011)


References:
http://allaboutstevejobs.com/index.html
http://www.sec.gov/Archives/edgar/data/320193/000119312512023398/d267587d10q.htm

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